Our primary subject of focus here on Graphic Experience is local marketing and SEO, as many of you may know. In light of this, we thought it would be a cool idea to start illustrating our points in the form of case studies rather than just babble on about it in several different blog posts.
We’ve already demonstrated our work like this once when we related some work we did on a tree service’s website while also discussing Yelp. Now we’re going to give you the full enchilada, served with a side of rice and beans right now…
Our subject today is a party rental company located in Nashville, Tennessee, whose website is http://www.nashvillebouncehouserentals.com. And in case you’re wondering, yes, we have permission from this client of ours to share. 🙂
Anyhoo, what we would like to relate to you today is the layout of this company’s website. These are important details to pay attention to.
1.) The phone number is listed at the top of the website, making it easy for visitors to be able to make contact. The number is also clickable, leading to more click-throughs, as it’s less work for the consumer.
2.) The website is mobile-friendly. Over 50 percent of searches are performed on some kind of mobile device. If you have a website that isn’t compatible with these devices, your website won’t be easy to navigate through, and people will leave. Think convenience.
3.) We’ve made it easy and obvious for visitors to want to do business with the company. They have the option of calling right away, or becoming an email lead and receiving information when they fill out the form – conveniently located on every page of the website.
4.) The website hosts ample content, and addresses the consumer directly. When people visit your business’ website, some are looking for more information – in the form of media or content. Your website is like a billboard that advertises for you 24/7, which means you should utilize the opportunity to show a prospect why you’re the best choice for them.
The more you can tell them about your business, the better. That means listing your services, the locations you service, how long you’ve been in business, and overall, what makes you stand apart from your competitors.
If you really want to go the extra mile, create an individual page for each service that you provide, and include a detailed description that educates your prospects. Remember, people love to buy, but hate feeling like they’re being sold to.
5.) This last one doesn’t have to do anything with the website itself, but has a lot to do with where the website is retrieving most of it’s visitors from: The Google maps listing.
The map listings are the three listings in a box that pop up when a local search is performed, as so:
So for example, if someone were to type “bounce house rentals” or “rent a bounce house in nashville tennessee” then these map results will pop up, and for every other related terms.
Naturally, when a searcher sees these three little results boxed in from all of the other companies in the area, it evokes trust. Think about it. Why would these three companies be listed here while the others aren’t? The point it, these businesses get more click from their Google listings because they are within the top three. Just think about what you would do if you were in the shoes of the consumer.
Case Study Conclusion
So as you can see, these factors are the bread and butter that have contributed to Nashville Bounce House Rental’s success online. It’s clear that their website is working harder for them because of the fact that they get more customers without having to put in more work. With our marketing efforts, the company is getting more leads than ever, just from being positioned in the places their prospects are searching online.
Now ask yourself this golden question: how could your company benefit from results like these? Don’t you think that you could attract a heck of a lot more business if your website and brand were positioned in prime places around the web.
Now ask yourself this last thing: how much money do you think you are leaving on the table every month from not being found in the search results online. People are searching for services like yours online each and every day, and these trends are only going to grow stronger. If people can’t find your website or your business listed on any popular search engines, you can guarantee they will be finding your competitors instead. How much money are you losing to them?
If you haven’t already, go and check out http:///www.nashvillebouncehouserentals.com and follow along with the points we made in this post. Once you get a grasp on what you need to do to get results like these, the only thing that awaits is action. Then naturally, results will follow.
We hope that you enjoyed this case study and if you did, let us know! Thanks for reading and have a great rest of the day!