If you are doing any kind of marketing pertaining to local business, you probably understand the need to build citations. For some people though, telling them to “build citations” can only make them think of traffic citations, or the citing of a resource for English class, ha.
Because of that, we thought it would be good to go into more detail about local business citations in it’s very own post and even better, to use an actual business that we have worked with to make our case study more hands on and easier to understand.
Helping us today is a Nashville cleaning service that wanted to help but to remain nameless because of the competitors in the area. It is actually a pretty dang competitive niche but hey, that only means that they needed us to help them build out more citations. So let’s get started sharing a little bit of the process with you for what we did for this cleaning company.
The Basics of Building Citations
When getting started with citations, we better reiterate what they are. Simply put, citations are the consist listing of a business’ name, address, and phone number on many web directories.
Search engines like Google aggregate this date and monitor it like a point system in the sense that the more places it can accurately find your business listed, the more chances you have to be seen by potential customers.
So not only does having your business’ website listed all over authority websites help with ranking on the first page of Google, but it gives you even more places to be seen and do business.
For example, when someone types in the search term “Nashville house cleaning” or some close variation, Google will bring back results that it feels are the most authoritative and relevant to that search. We could have just as easily typed in maid service, house cleaner, commercial cleaning, or even residential cleaning with Nashville on the end or beginning of any of them, and the business should show up about the same.
Start With Google
Ok, so now that you have a better understanding of how citations work when it comes to search, you need to know that starting with your Google citation will be the most effective.
Since businesses need to have their information listed consistently all over the web, you need to make sure that your Google one is accurate first because it’s the one that needs to be approved which sucks, but you need it to get into the local pack.
For the Nashville house cleaning company we worked with, we had to wait about 2 weeks to get a verification card from Google before we could proceed to building out other citations.
Another great thing about citations is that they allow you optimize them just like you can optimize a website for search.
In basic English, this means that the listing is optimized in a manner that tells the search engines what it is about better so that they can deliver it in the search results. Since we were trying to help the cleaning company rank for bigger keywords that included “residential cleaning” and “commercial cleaning,” we also needed to include these keywords into the citation listings for better optimizations.
It’s important to note that you don’t want to over-optimize as this will look spammy and like all you are after is rankings, which Google really hates.
Case Study Conclusion
We hope you now have a better understanding of how building citations for local businesses works.
As long as you keep the business’ Name, Address, and Phone Number consistent across all of these citation networks, you should have no problem showing up in a prime place in the search results to bring in more business.
We want to thank the Nashville cleaning service that allowed us to do this case study using their information.